Startups must devote a significant amount of time towards raising awareness of their brands. The salespeople spend a lot of time promoting the brand rather than selling. Also, other methods such as social media, advertising, influencers, et cetera are costly. Furthermore, the results may take time. Email marketing is one approach that addresses the majority of these issues. It is cost-effective, targeted, and strategic, and hence it has a significant impact on startups. Let’s understand major reasons to use email marketing for startups.
Save Time and Money
Imagine that you have a list of 5000 potential customers, and you want to sell your product. You hire two salespeople, train them for a month. Then, they start calling those potential clients. A basic business phone pack might cost at least $20 a month per user. You will be paying at least $15 an hour to each salesperson. And, after a month or two, you will have the below results.
- People are not aware, so your salesperson spends a lot of time explaining the product.
- The phone will be out of reach
- Some people don’t want to buy your product
- People will compare your product with your competitors
- They will say they are not sure yet
- Some people will buy your product
Do you see how much time and money you have spent on this process? Now, what if you could get more accurate results in a few dollars? It is possible with email marketing, and that’s one of the reasons to use email marketing. You can set up a campaign and educate clients about your product in a few dollars. You can track how they engage with your emails and which clients are more interested in buying. Within a week or so, you will be able to track down your most potential clients and call them to buy your product. Now, I leave you with the calculation of how much time and money your startup would save by using email marketing.
Easily Scalable
In our example, we were targeting 5000 customers. Let’s assume that our plan worked and we made healthy sales figures. Now, we are planning to approach the next 50000 customers. What would you do to this customer list? Hire 20 salespeople this time and repeat the process? Well, you could. Just multiply your cost by 10, whereas email marketing will not cost me a dollar extra. I can use the same proven strategy for the next 50000 customers and target sales. Email marketing is so powerful that I can scale it ten times within seconds. We know the importance of scalability for startups.
Target Oriented
I am 100% sure that nobody in the world can tell you who would be a high potential client without talking to them. You literally have to call each person to find out if they are interested in buying your product. With the help of behavioral email marketing, you can send target-oriented messages based on customer behavior. You can track their activity and approach them with precision. I am sure that it won’t be 100% accurate every time, but it will be a million times better than calling each person.
Flexibility
The flexibility is one my favourite reasons to use Email marketing. You can schedule your emails, write down personalized emails, offer a good deal to a set of customers, and many more advantages. Now, you can say like I can schedule my advertisements and social media posts, well, it will take us back to our money-saving importance. Also, sending personalized messages on social media is not very professional. Track reading, opening, and conversation is another flexible feature of emails that provides automated insights into customer behavior. Also, you have to be regular on social media to engage your customers. In email marketing, you send an email once or twice a week. People have the flexibility to read those emails whenever they get time.
Emails are reliable
I have changed my social media usernames more than ten times, but I have only two email ids. I use both emails regularly since all my official work is on email. It simply means that emails are more reliable when you reach out to your target audience. It doesn’t make social media unreliable. Teenagers don’t open emails that often, and they are all over social media all the time. So, you can choose the right amount of email marketing strategy for your overall marketing. But, emails are still the most reliable way of reaching out to customers.
Easy Testing
A startup is regularly testing and implementing new strategies. It becomes really tedious if we do not find out the problems and the results. Email marketing is very effective in implementing your new ideas. Every email lands on an individual’s inbox, and they won’t even know we are just testing. It can be design, email copies, new products, their reviews, educational material, appealing subject line, and much more. For example, I am confused between two designs, so I can send each design to different customers and wait for their response. With this approach, I can compare two designs and choose a winner. Also, conducting surveys on emails is becomes very easy.
In conclusion, email marketing is a big part of marketing campaigns, especially for startups. Email marketing saves a lot of time & money, and it is also a professional way of approaching clients. It provides the flexibility to use email marketing for brand promotion, product promotion, and educational campaigns. Email marketing is a great tool for testing your ideas and making them target-oriented. With the help of AI & machine learning, tracking and understanding customer behavior is much easier in email marketing. All these advantages make email marketing crucial for any business. I hope you have a clear understanding of why you should have email marketing in your marketing strategy. Please share this article with your colleagues who say email marketing is dead. Actually, email marketing has been reborn.